Dave

About Dave Gustafson

Dave Gustafson is a leader in the field of Digital Marketing, which focuses on helping businesses grow through effective online marketing techniques. This journey begins with a detailed assessment of a company's digital footprint and gap analysis with respect to goals. With this information, he creates a customized digital marketing plan and implements the techniques that fit in the company's budget and priorities. These techniques can include Websites, SEO (Search Engine Optimization), Social Media Marketing, Marketing Automation, Content Marketing, Email Marketing, Marketing Automation, and more. Every technique would also be built in a way to measure effectiveness so the companies can measure ROI.
Contact me about helping you grow your business!

Humor in Social Media: Transforming Marketing from Funny Cartoons to Viral Campaigns

2024-02-29T11:01:30-07:00February 29th, 2024|Categories: Digital Marketing Tips|

The integration of humor into marketing requires understanding the audience, ensuring the content resonates with the brand’s identity, and is appropriate for the audience demographics. Timing, context, and balancing humor with the underlying marketing message are crucial for success.The evolution of social media marketing towards incorporating humor reflects the need for innovation and adaptability. Brands that effectively use humor, combined with strategic content creation, not only capture and engage their audiences but also build lasting relationships. These examples illustrate the transformative power of humor in social media marketing, making it more effective, relatable, and human. In line with this evolution, many [...]

US patent office confirms AI can’t hold patents

2024-02-20T13:44:20-07:00February 20th, 2024|Categories: Digital Marketing Tips|

The US Patent and Trademark Office (USPTO) maintains that artificial intelligence systems cannot be named inventors, but humans can use AI tools in the process of creating patented inventions and must disclose if they do.The agency published its latest guidance following a series of “listening” tours to gather public feedback. It states that while AI systems and other “non-natural persons” can’t be listed as inventors in patent applications, “the use of an AI system by a natural person does not preclude a natural person from qualifying as an inventor.” People seeking patents must disclose if they used AI in the invention [...]

Judge rejects most ChatGPT copyright claims from book authors

2024-02-20T13:41:55-07:00February 20th, 2024|Categories: Digital Marketing Tips|

reader comments 252 A US district judge in California has largely sided with OpenAI, dismissing the majority of claims raised by authors alleging that large language models powering ChatGPT were illegally trained on pirated copies of their books without their permission. By allegedly repackaging original works as ChatGPT outputs, authors alleged, OpenAI's most popular chatbot was just a high-tech "grift" that seemingly violated copyright laws, as well as state laws preventing unfair business practices and unjust enrichment. According to judge Araceli Martínez-Olguín, authors behind three separate lawsuits—including Sarah Silverman, Michael Chabon, and Paul Tremblay—have failed to provide evidence supporting any of their [...]

We may not lose our jobs to robots so quickly, MIT study finds | CNN Busine

2024-01-29T08:35:09-07:00January 29th, 2024|Categories: Digital Marketing Tips|

CNN  —  As anxiety about artificial intelligence tools putting workers out of jobs reaches a global fever pitch, new research suggests that the economy isn’t ready for machines to put most humans out of work. The fresh research finds that the impact of AI on the labor market will likely have a much slower adoption than some had previously feared as the AI revolution continues to dominate headlines. This carries hopeful implications for policymakers currently looking at ways to offset the worst of the labor market impacts linked to the recent rise of AI. In a study published Monday, researchers at [...]

Google and Yahoo Authentication Updates in 2024

2024-01-22T10:43:04-07:00January 22nd, 2024|Categories: Digital Marketing Tips|

By February 2024, Google and Yahoo are enforcing new requirements on email marketers, that include more mandatory DNS authentication, one-click unsubscribe and some strict spam rates.The primary purpose of these requirements is to block billions of malicious messages that are cluttering recipients’ inboxes. This will enhance the overall experience of email users. On the other side, senders blasting emails in large batches will have the opportunity to tap into these changes, since this helps them improve their domain sender reputation, boost deliverability, reduce their spam rates, and preserve their trust with their customers.

94% of Google SGE links are different from organic search results, study finds

2024-01-08T10:30:32-07:00January 8th, 2024|Categories: Digital Marketing Tips|

The AI-generated answers in Google’s Search Generative Experience (SGE) do not match any links from the top 10 Google organic search results 93.8% of the time. That’s according to a new Authoritas analysis, which focused primarily on commercial keywords. Why we care. Google SGE is expected to reduce organic traffic significantly to websites for many keywords because searchers will be able to get the answer directly in Google’s AI-generated answer. The one bright spot? Websites that can’t reach the top 10 of Google’s organic results might be able to appear as links within SGE. SGE often gives links to content not [...]

How well can ChatGPT4 reason?

2023-12-27T10:56:46-07:00December 27th, 2023|Categories: Digital Marketing Tips|

"To determine the location of the marble, let's go through the sequence of events step by step, assuming the laws of physics on Earth:Placing the Marble in the Cup: A small marble is placed inside a normal cup. At this stage, the marble rests at the bottom of the cup.Turning the Cup Upside Down: The cup is then turned upside down and placed on a table. When the cup is turned upside down, the marble, due to gravity, rolls along the inner surface of the cup until it reaches the new 'bottom' of the cup, which is actually the cup's opening, [...]

AI expert warns against telling your secrets to chatbots such as ChatGPT

2023-12-27T09:48:25-07:00December 27th, 2023|Categories: Digital Marketing Tips|

Confiding in ChatGPT about work gripes or political preferences could come back to bite users, according to an artificial intelligence expert.Mike Wooldridge, a professor of AI at Oxford University, says sharing private information or having heart-to-hearts with a chatbot would be “extremely unwise” as anything revealed helps train future versions.Users should also not expect a balanced response to their comments as the technology “tells you what you want to hear”, he adds.Wooldridge is exploring the subject of AI in this year’s Royal Institution Christmas lectures. He will look at the “big questions facing AI research and unravel the myths about how [...]

New AI tool accurately predicts how patients would fare after surgeries

2023-12-18T10:37:15-07:00December 18th, 2023|Categories: Digital Marketing Tips|

An artificial intelligence (AI) tool developed by investigators at the Smidt Heart Institute at Cedars-Sinai and colleagues at two other institutions accurately predicted how patients would fare after surgeries and procedures. The results, published in The Lancet Digital Health, include data from patients from three healthcare systems: Cedars-Sinai, Stanford University and Columbia University. All patients in the study underwent a surgical procedure, including open heart surgery, other major surgeries, and minimally invasive procedures involving a catheter or endoscope. Investigators trained an AI model on pre-operative electrocardiograms, discovering a new use for the 130-year-old test. Invented in the late-1800s, an electrocardiogram is [...]

Celebrating the first year of Copilot with significant new innovations

2023-12-13T09:55:23-07:00December 13th, 2023|Categories: Digital Marketing Tips|

This year will be remembered as the moment that we, as individuals, began to harness the power of AI in our daily lives. The last 10 months reflect years of AI research, close partnerships, and breakthrough innovations coming together. This culmination is now unifying our product vision to empower every person and every organization on the planet to achieve more. We started with the introduction of Bing Chat, and the feedback was incredible! Right away, people began to change how they search on the Internet, shop, code, prepare for job interviews, improve their gaming skills, and create beautiful documents and images. [...]

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