Dave

About Dave Gustafson

Dave Gustafson is a leader in the field of Digital Marketing, which focuses on helping businesses grow through effective online marketing techniques. This journey begins with a detailed assessment of a company's digital footprint and gap analysis with respect to goals. With this information, he creates a customized digital marketing plan and implements the techniques that fit in the company's budget and priorities. These techniques can include Websites, SEO (Search Engine Optimization), Social Media Marketing, Marketing Automation, Content Marketing, Email Marketing, Marketing Automation, and more. Every technique would also be built in a way to measure effectiveness so the companies can measure ROI.
Contact me about helping you grow your business!

Introducing the New Ray-Ban | Meta Smart Glasses

2023-12-13T09:51:16-07:00December 13th, 2023|Categories: Digital Marketing Tips|

Today at Meta Connect, in partnership with EssilorLuxottica, we announced our next-generation Ray-Ban Meta smart glasses collection. We redesigned these from the ground up, improving all the core features of the first generation while adding new capabilities that have never been seen on a pair of smart glasses before. They start at $299 USD. Pre-orders are open now on meta.com and ray-ban.com, and the smart glasses will be available for purchase online and in retail stores starting October 17.* Since we launched our first-generation smart glasses built in partnership with EssilorLuxottica, millions of moments have been captured and shared. From music [...]

What’s New Across Our AI Experiences

2023-12-13T09:48:56-07:00December 13th, 2023|Categories: Digital Marketing Tips|

Update December 12, 2023 at 12:05PM PT: Our next-generation Ray-Ban Meta smart glasses include Meta AI for an integrated hands-free, on-the-go experience. You can use Meta AI to spark creativity, get information and control the glasses just by using your voice. Today we’re introducing new updates to make the glasses smarter and more helpful than ever before. We’re launching an early access program for Ray-Ban Meta smart glasses customers to try out and provide feedback on upcoming features ahead of their release. Starting today, customers who have opted in to the program will have access to a new test of multimodal [...]

How AI is already being used to predict crime before it happens

2023-12-12T14:16:01-07:00December 12th, 2023|Categories: Digital Marketing Tips|

Tom Cruise is a 'pre-crime police officer on the run in the 2002 film Minority Report. (Twentieth Century Fox)In the film Minority Report, Tom Cruise leads a police department that predicts crime before it happens – but is artificial intelligence now making this a reality?Such technology has already been used successfully, and studies have shown that it can work to predict crime with up to 90% accuracy. But the technology is controversial, as it holds the potential to build on existing bias around how police forces deal with certain areas or communities.If racist police officers target certain areas, for example, and [...]

SEO Writing: 12 Tips for Creating SEO-Optimized Content

2023-12-08T11:20:09-07:00December 8th, 2023|Categories: Digital Marketing Tips|

What Is SEO Writing?SEO writing is the process of writing content in a way that’s intended to make it rank higher in search engines like Google for relevant keywords. This involves:  Optimizing your content for target keywords  Making sure your content is helpful to readers Helping search engines understand what your content is aboutThis guide teaches you why SEO writing matters and how to hone your SEO writing skills in 12 easy pointers. Read on.Why Is SEO Writing Important?SEO writing is important because it helps you reach more people who are interested in your content.When you write with SEO in mind, your [...]

South west hospital admissions could be reduced using AI

2023-12-07T13:06:56-07:00December 7th, 2023|Categories: Digital Marketing Tips|

Copyright 2023 BBC. All rights reserved.  The BBC is not responsible for the content of external sites. Read about our approach to external linking.Beta Terms By using the Beta Site, you agree that such use is at your own risk and you know that the Beta Site may include known or unknown bugs or errors, that we have no obligation to make this Beta Site available with or without charge for any period of time, nor to make it available at all, and that nothing in these Beta Terms or your use of the Beta Site creates any employment relationship between you and [...]

Nike confronts Colorado ski apparel business over trademarked logo

2023-11-29T16:02:51-07:00November 29th, 2023|Categories: Digital Marketing Tips|

DENVER — A Colorado business owner has received multiple cease and desist letters from Nike regarding his trademarked logo.Stephen Fucik started his clothing brand, Skiman LLC, for winter sports enthusiasts. The business grew from his love of skiing. "It's the ultimate freedom sport that you can do," said Fucik, who spends several weeks on the slopes each year. Fucik designed the logo for Skiman LLC — described as "a skier performing maneuver called a daffy" — and went through the official trademark registration process with the U.S. Patent and Trademark Office (USPTO) in 2020. He received his trademark registration in December [...]

Introducing Stable Video Diffusion

2023-11-28T10:39:35-07:00November 28th, 2023|Categories: Digital Marketing Tips|

Exclusively for ResearchWhile we eagerly update our models with the latest advancements and work to incorporate your feedback, we emphasize that this model is not intended for real-world or commercial applications at this stage. Your insights and feedback on safety and quality are important to refining this model for its eventual release. This aligns with our previous releases in new modalities, and we look forward to sharing the full release with you all. Our Ever-Expanding Suite of AI ModelsStable Video Diffusion is a proud addition to our diverse range of open-source models. Spanning across modalities including image, language, audio, 3D, and code, our [...]

Google’s Bard AI chatbot can now answer questions about YouTube videos

2023-11-28T10:37:31-07:00November 28th, 2023|Categories: Digital Marketing Tips|

Google has announced that its Bard AI chatbot can now answer questions about YouTube videos. Although Bard already had the ability to analyze YouTube videos with the launch of the YouTube Extension back in September, the chatbot can now give you specific answers about queries related to the content of a video. “We’re taking the first steps in Bard’s ability to understand YouTube videos,” the company wrote on Bard’s updates page. “For example, if you’re looking for videos on how to make olive oil cake, you can now also ask how many eggs the recipe in the first video requires. We’ve [...]

Federal Trade Commission Announces Proposed Rule Banning Fake Reviews and Testimonials

2023-11-27T09:56:44-07:00November 27th, 2023|Categories: Digital Marketing Tips|

The Federal Trade Commission proposed a new rule to stop marketers from using illicit review and endorsement practices such as using fake reviews, suppressing honest negative reviews, and paying for positive reviews, which deceive consumers looking for real feedback on a product or service and undercut honest businesses.“Our proposed rule on fake reviews shows that we’re using all available means to attack deceptive advertising in the digital age,” said Samuel Levine, Director of the FTC’s Bureau of Consumer Protection.  “The rule would trigger civil penalties for violators and should help level the playing field for honest companies.”  In its notice of [...]

Advantages and Disadvantages of Artificial Intelligence

2023-11-27T09:38:38-07:00November 27th, 2023|Categories: Digital Marketing Tips|

Reviewed and fact-checked by Sayantoni Das With all the hype around Artificial Intelligence - robots, self-driving cars, etc. - it can be easy to assume that AI doesn’t impact our everyday lives. In reality, most of us encounter Artificial Intelligence in some way or the other almost every single day. From the moment you wake up to check your smartphone to watching another Netflix recommended movie, AI has quickly made its way into our everyday lives. According to a study by Statista, the global AI market is set to grow up to 54 percent every single year. But what exactly is AI? Will [...]

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