Digital Marketing Tips

Reviewed and fact-checked by Sayantoni Das With all the hype around Artificial Intelligence - robots, self-driving cars, etc. - it can be easy to assume that AI doesn’t impact our everyday lives. In reality, most of us encounter Artificial Intelligence in some way or the other almost every single day. From the moment you wake up to check your smartphone to watching another Netflix recommended movie, AI has quickly made its way into our everyday lives. According to a study by Statista, the global AI market is set to grow up to 54 percent every single year. But what exactly is AI? Will [...]

Finally, a robot to tell you which jacket you should wear to the function. Google DeepMind, the search giant’s AI-centric brain trust, just announced a new weather forecasting model that beats traditional systems more than 90% of the time. Named GraphCast, the machine learning model promises 10-day predictions that are better, faster, and more energy-efficient than the tools that run your weather app today.No Google AI Search, I Don’t Need to Learn About the “Benefits of Slavery” OffEnglish“We believe this marks a turning point in weather forecasting,” Google’s researchers wrote in a study published Tuesday.AdvertisementIn general, the current model for forecasts [...]

We are entering a new era of AI, one that is fundamentally changing how we relate to and benefit from technology. With the convergence of chat interfaces and large language models you can now ask for what you want in natural language and the technology is smart enough to answer, create it or take action. At Microsoft, we think about this as having a copilot to help navigate any task. We have been building AI-powered copilots into our most used and loved products – making coding more efficient with GitHub, transforming productivity at work with Microsoft 365, redefining search with Bing [...]

Contact forms provide an accessible, user-friendly way to get info from potential clients and customers. They're useful, but if their responses remain stuck in your form submission tool, powerful information can quickly go to waste.If you connect forms to your other apps, you can turn these entries into business growth drivers. Use automation to get the information from your form tool into the places where you connect with customers and plan your work.You can use Zapier's pre-built get in touch template to collect contact details and follow up to increase speed-to-lead time.Table of contentsNew to Zapier? It's an automation tool that helps [...]

Google has introduced a new process for reinstating suspended or disabled Google Business Profiles (GBP) in the European Union, with a global rollout expected in the future. The previous process was relatively simple. You received an email and filled out a form, which was reviewed by a support technician. Suspensions were typically due to suspicious activity or guideline violations, and denials often provided vague reasons. Under the old system, you had multiple chances to appeal, allowing for multiple responses, requests for another review, and engagement with the community for additional input. Source: Sherry Bonelli The New Process The new process offers [...]

The speed at which artificial intelligence (AI) evolves and integrates into our lives is only going to increase in 2024.As companies learn to unlock its potential, individuals use it to boost productivity, and legislators scratch their heads over-regulating it, AI will become increasingly omnipresent in everything we do. The 10 Most Important AI Trends For 2024 Everyone Must Be Ready For NowAdobe Stock Hopefully, 2024 will see us making headway towards solving some of the thorny issues around this technology. Though barriers to entry due to cost and ease of use may have crumbled in recent years, there are still issues [...]

Google has long preached the gospel of "content written by people, for people." But in a recent update, the search giant is quietly rewriting its own rules to acknowledge the rise of artificial intelligence.In the latest iteration of Google Search's "Helpful Content Update," the phrase “written by people” has been replaced by a statement that Google is constantly monitoring "content created for people" to rank sites on its search engine.The new language shows that Google recognizes AI as a tool heavily relied upon in content creation. But instead of simply focusing on distinguishing AI from human content, the leading search engine [...]

Navigate the complexities of AI and drive transformative change responsibly! Our AI Principles Template is designed to be adaptable to any business, regardless of size or sector, and ensures your set of principles aligns with your organization's values and business goals. Other benefits include:  Enhanced Transparency: Promote clear communication about your AI initiatives, fostering understanding and trust. Improved Collaboration: Boost teamwork with an inclusive approach to AI development and deployment. Risk Management: Navigate AI-associated challenges, ensuring your organization's resilience. Trust and Reputation: Enhance brand reputation and foster stronger relationships through responsible AI practices. Invest in responsible AI practices today. Adopt our [...]